Catalog Number : agn1566
Title : Women's Health Service Line Strategic Planning
Speaker : Vicki A. Lucas

Webplay Recording Date : 2-4-2009
Webplay Price : $ 195 for two weeks viewing

Webinar Overview:

The Women’s Health Service Line is the foundation for growth for all health care organizations. Women are the primary users, consumers and decision makers in health care. All aspects of a health care organization are impacted by your ability to capture women’s markets, minds and hearts. Trends in health care planning are moving towards gender based medicine in the specialties such as orthopedics, oncology, cardiovascular and sports medicine. Your ability to understand and operationalize the value of women’s services will ultimately impact the success of your entire health care enterprise. Dynamic strategic planning in women’s services can make your organization the market leader and you the hero.

The participant will learn how to use women’s health specific trends, strategies, tactics and unique benchmarks that are essential for successful planning in this specialty. Participants will also learn strategies for creative communication to use during the strategic planning process. A case study will show how the development of a Women’s Health Service Line literally saved a failing hospital and infused so much revenue over ten years that they are now building a new replacement hospital.

Target Audience: 

• Management
• Board of Trustees
• Directors
• Service Line Leaders
• CEOs
• COOs
• CNOs
• CMOs and planning professionals

Webinar Objectives:

• Techniques for tapping new opportunities and business growth unique to women
• Calculating return-on-investment utilizing downstream revenue
• Selecting tools that make measurement easy in gender based medicine
• Simple steps to business planning in women’s services
• Creative communication techniques to use during the planning process

Contact Hours: 

This course has been approved for 1.8 Iowa Nursing Contact Hours. There is usually a reciprocal agreement between state associations to allow these to count for each state. If you have any questions, please ask your state association.